MakeUp in Paris, the original of the international MakeUp in… series of shows, is always a great opportunity to see the latest formulation breakthroughs, packaging unveils and general trends for colour cosmetics.
The B2B event took place 14-15 June this year and, naturally, Cosmetics Business stopped by the Carrousel du Louvre to liaise with exhibitors and discover any stand-out trends and novelties.
Here are some key themes from 2023’s edition.
Eco mascaras
Mascara – which requires multiple components that are engineered to work optimally in conjunction with each other and the formula to achieve desired effects – is a notoriously tricky product to make ‘green’.
But packaging suppliers exhibiting at MakeUp in Paris were clearly making strides in this area.
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- Companies:
- Schwan Cosmetics
- Faber Castell Cosmetics
- Aptar Group
- Chromavis Fareva
- ANJAC